![](https://cdn.myportfolio.com/6fe9f601-e613-4c86-bca2-58c7c8055671/eb817ed0-de72-45e0-84f4-0fc379fde2ef_rw_1920.png?h=606d45bab9d9e2a9e2aa357ab956064e)
![](https://cdn.myportfolio.com/6fe9f601-e613-4c86-bca2-58c7c8055671/b6517b44-dfc0-4f2f-95f7-6b883b4f9b85_rw_1200.png?h=e19a4ad8c3bf60e56ad992a99f835ca2)
![](https://cdn.myportfolio.com/6fe9f601-e613-4c86-bca2-58c7c8055671/efc8b1cf-43ba-4f91-b7d3-7daf03d74fc9_rw_1920.png?h=45406c33fc28664d192c05216306f1ba)
Preliminary explorations, and ideation around logo / branding for Sneaker Happy Hour below.
After going through hundreds of ideas, there were many designs I was happy with and so I've included some here to show my thought process.
![](https://cdn.myportfolio.com/6fe9f601-e613-4c86-bca2-58c7c8055671/aaf18099-f5b0-4c6d-8e48-84d3969926ca_rw_1920.png?h=7935563688e3fd9882c3c1d67669b453)
![](https://cdn.myportfolio.com/6fe9f601-e613-4c86-bca2-58c7c8055671/a1ee5440-9b83-4711-b29a-02d4223282c0_rw_1920.png?h=dbcbf726222e02fa57c0e3995f999317)
![](https://cdn.myportfolio.com/6fe9f601-e613-4c86-bca2-58c7c8055671/a7f4e4a7-edb6-40db-a93a-c0c64ad69510_rw_1920.png?h=26fff47aa9c34d7e05c7345064cac7e1)
![](https://cdn.myportfolio.com/6fe9f601-e613-4c86-bca2-58c7c8055671/19ad190f-3c59-4610-812f-ad482d60f0ba_rw_1920.png?h=67fb92107f51d608a87c08b375b28c68)
![](https://cdn.myportfolio.com/6fe9f601-e613-4c86-bca2-58c7c8055671/9b884b66-9437-4ee4-a587-e403dd56aa12_rw_1920.png?h=db39e4ff8bddf6d510422cb313c07c4c)
![](https://cdn.myportfolio.com/6fe9f601-e613-4c86-bca2-58c7c8055671/5da6864a-0ad5-43fc-aa55-ff243f5712c6_rw_1920.png?h=0cab8ca0375147a45c31a51c00469242)
![](https://cdn.myportfolio.com/6fe9f601-e613-4c86-bca2-58c7c8055671/5151a0ad-e0d9-43e2-9e08-bee21883bd0d_rw_1920.png?h=7865cbfc6ad4e6c6bcc84c83d8fdc2e8)
![](https://cdn.myportfolio.com/6fe9f601-e613-4c86-bca2-58c7c8055671/242e4712-f666-478b-ae41-fc3366f2e18b_rw_1920.png?h=c840ab6c94d5d1585ecf76044d648e9d)
![](https://cdn.myportfolio.com/6fe9f601-e613-4c86-bca2-58c7c8055671/b7ea09e4-d06c-4fbe-9946-4555454cc05b_rw_1920.png?h=e4ba059823cdf6e2cca989e63cc1534f)
![](https://cdn.myportfolio.com/6fe9f601-e613-4c86-bca2-58c7c8055671/186b7cbe-b3be-4ea9-bc05-19612fad61cc_rw_1920.png?h=199809361e6ff9daaf90e5943768508a)
![](https://cdn.myportfolio.com/6fe9f601-e613-4c86-bca2-58c7c8055671/55e133c9-a11c-41d5-995c-752a2870ecfd_rw_1920.png?h=69416aa1303e8433bd124d1675e2336a)
![](https://cdn.myportfolio.com/6fe9f601-e613-4c86-bca2-58c7c8055671/80caff2f-819b-473f-b6ae-90c54fb188b0_rw_1920.png?h=8c2ef08286f5e2331436fdf349aa7c42)
![](https://cdn.myportfolio.com/6fe9f601-e613-4c86-bca2-58c7c8055671/93c8dc38-c107-435b-a5a3-a8300bc79fc9_rw_1920.png?h=a7b675bbe3674cc9b77a77c969c623ad)
![](https://cdn.myportfolio.com/6fe9f601-e613-4c86-bca2-58c7c8055671/a11b03e5-1c3e-4d5a-b766-779e05a09d4f_rw_1920.png?h=90412e0f5aa750219b5948d703087efd)
![](https://cdn.myportfolio.com/6fe9f601-e613-4c86-bca2-58c7c8055671/a6a9f68d-5970-440a-84e7-4a174e309826_rw_1920.png?h=f07e588b058908db9624a07ee19ef191)
Lead Designer on Sneaker Happy Hour initiative. I concepted this from start to finish and created all graphics as well as branding elements.